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??????? ?? ??????? ??? ???????? ???? ??? ??? ?????????????????? ????????? retail experts, startups ??? ????????? ??????????? ???????? ?? ??????????? ??? ?? ???????????? ?? ?????? ??? ???????????? ???? ??????? ?????. Drones, ????????? ????????? ??? ??????? ?????????????? ???????? ??????????? ??? ???????? ??? ???????.

????????? ?? ??????? ?????? ????????? ??????? ??? ???????? ??????, ?????????????? ??? ???? ????????? ??????. ??????????, ???? ??? ?? ????????? ?????? ?? ????????? ??? ??????????? ??????? ?? ??? ???????? ???? ?? ??????? ????????? ??? ??? ???????? ????????? ????????.

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??? ??????? ??????, ?????? ??? ??????? ??????????, ?? ??????????? ?? ?????????? ?,?? ?? ???????????, ??? ?? ?????? ??????????? ?? ??????????????? ?? ??????? ???? ?? ???????? merchandizing ??? ?? ??????????? ?? ???????????? ???? ?,?? ??????????. ?? ??????? ?? ????????? ??? ??????????? ???? ?? ???????? ??? ??? ???, ???? ????????? on line ???? off line. ? ?????????? ??? ?? ????? ????????, ???? ?? ???????? ??????? ?? ??? ???????? ??? ?? ??????.

? ???? Buy Now, Pay Later (BNPL), ??????? ???? ??????? ????????, ???? ???????, ?????????? ??????????? ??????? ?? ???????????? ?????? ???? ?????? ??? ???????. ???? ?????? ?? 63% ??? ????????? ?? ??????? ??? ????????? BNPL ?????? ??? 22% ??? ?????????? ??????. ?? ????????? ???????????? ??? ?? BNPL ????? ??? ?????? ???? ??? ?????????? ??? ???? ????? ?? ????????? ?????? ???????? ?????????? ??????.

?? ??????? 1,5 ?????????????? ???????? ??????? ????????, ?? TikTok ????????? ???????? ?? ??? ???????? ???? ???????, ? ????? ????? ???????? ?????? ??? ??????????. ???????????? ??? ???? ??? 70% ??? ??????? ????? ??????? ?? ??????? ?????? ??? ???????????? ?? ????????? ???? ???? ??? TikTok .

??????? ?? ?? ???????? ??? Retail Innovation Hub, ??? ???? ???????????? ? Cardlink ?? ?????????? ????????? ?? Found.ation, ?? 78% ??? ??????? ??????????? ?????? ?????? ???????? ??? ?????? ??? ?? ?????? ??? ???? ?? ????????? ?? ????????? ??? ??? ??????? ???????. ?? ??? ????? ??? ??????????? ????????? ?? ???????? ?????? ???? ?? ???????? ????????? ??? ?? 8 ????? 10 ?????????? ??? ?????? ????? ????. ?? ?? ??????, ???????????? ??? ???? ?????? ??????????? ????? ??????? ?? ???????? ?? ??????? ??? ????????? ????????.

???’ ??? ???? ??????? ???? ??? ???? ?????? ???? ??? ?? 1/3 ??? ??????????? ???????? ??? ?? ???? ???????? ?? ????????? ?????????? ????? ??? ??? ???????? ????????? ??? ???????? ? ???????? ?????? ???? ?? ??????????. ?????? ? ????? Z ??? ?? Millennials ??????? ??? ?????? ????? ????? ??? ????? ?? ???????? ?? ??? ???????????? ??????. ???????????? ?????? ????? ??? ? ????? ?, ???? ?????????? ??? ?? ?????? ?? ???? ??? ??????, ????????? ??? ?????? ?????? ??? ?????? ?????? ?????? ?? ???????? ?? ?? on line.

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??????? ?? ???????? ??????? ??? FocusBari ??????? ?? ?? ???????? ???????? ?????????? ??? ??? ??????? ??? ?????????? ???? ???? ??? ????????, ???? ??? 8 ????? 10 ??????? 65 ??? ??? ????????????? ??? ????? ??? ??????????, ?? 88% ??? ??????? ????? ??????? ??? social media, ??? ?????????? ??????? ?? ??????? ??????? ??? ????????? ??? ???????????? ?????? ?????? ???? ???? ??????????? ??? ?????.

?? ??????? e-shoppers ?? 2023 ????????????? ??? 5.258.000. ????, ???? 2 ????? 5 ??????? ???????? ???????? ?????? ??? ????????????? ?? ??? ??????????, ??? ? ???????? ?????? ??????? ????????????, ???????????, ?? ?????? ???????????. ??????? ?? ???? ???????? ??? FocusBari, o? ????????? ??? ??????????? ?? ???? ??????????? ???????? ?????? ???? ??? ?? ??????? ???????? ????: 2 ????? 3 ??????? ?????????????? ???????? ??? ???????????? ?????? ????????? ??? ?????? ? ????????.

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