?? ???????? ????????? ???????? (Private Label-PL) ?????????? ?? ??????? ???????????, ??????????? ?? ???????? ?? ?????? ??? ?????? ???? ??? ?????? ?????? ?? ????? ??? ????????, ??????? ?? ?????? ?????? ??? ?????????????? ?? ?????????? ?????????? ??? ??????????? ????????????? ??????.
????? ??? ???????, ????? ?? ???????? ????????? ???????? ??????????????? ?? 36% ??? ???????? ??? 33% ??? ??????. ? ?????? ???????????????? ???? ??????????? ???????????? ?? ???????????? ?????? ?????? 1.880 ??????????? ??? ????????? 2024.
???????? ??? ????????-?????????? ?????????? ????????, ? ????????? ???????? ???????, ? ?????? ????????? ??? ??????, ??????? ??? «????????? ??? ?? ????????? ??????? ??? ??????????? ???? ??? 19 ??? ??? ??????? ??? ?????? ??? ?????????? ?????????? ??? ??????????? ????????????? ??????. ?? ??????? ??? ????????? ???????? ??? ?????? ?????? ????????? ???? ??? ??? 30% ??? ??????? ??? ???????? ???? ??? ?????? ??? ??????????, ?????? ???? ???? ??? ?? 3 ??? 10 ???????? ??? ??????????? ????? ??????? ????????? ????????».
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??? ???? ???, ?????????? ??????? ?? ????????? ???? ??? ?????? ??? ?? ???????? ????????. ??????? ?? ??? ?. ??????, «?? ??????????? ??? ??????????? ??? ?? ???????? ????????? ????????? ??? ???????????? ??? ?? ???????? ????? ??? ????????. ???? ??????? ??? ? ???????? ???????? ??? ??????? ?????????? ?????????? ??????? ??? ?? ??????????? ??? ????? ????? ?????????? ??????????».
?? 81% ??? ??????????? ???????? ??? ??????? ??? ??????? ??? ???? ??????? ??? ?????? ?????? ???????? ???????? ?? ??????? ??? ?? ?????????. ??????, ? ??????? ???? ????? ??? ??????? ??? ?????????? ??? ?????? ??? ?????????? ?? ??? ?????? ??????? ??? ??? ??????????? ??? ?????????? ?????????? (?????????????, ?????????, ???). ???????????, ?? 66% ??? ??????????? ???????? ??? ??????? ?????? ??? ??????????? ??? ???????? ????????? ?????????, ?? 89% ??????? ??? ?????? ?? ??????????? ??? ?????????? ??? ??? ?????? ????? ????????? ?????????, ?? 65% ???????? ??? ?? ???????? ???????? ????? ???????? ???????? ??? ????????, ?? 93% ???????? ??? ??????????? ???????? ???????? ???????? ??? ???????? ??? ?????, ?? 83%???????? ??? ??????????? ???????? ???????? ????? ??? ?????? ??? ????????.
??? ?? ???????? ????????, ???????? ?? ????????? ?? ???????????? ?????? ???????? ??? Made in Greece. ????????? ??????? ???? ? ?????????? ???????????? ??? ??????? ??? ? ????????? ??? ???????? ??? ???? ? ??????? ??? ???????? ????????? ??? ?? ??????? ??? ????????? ??? ??? ???????????. ????????? ??? ??????? ?????????? ??? ???????????? ??????????? ??? ????? ????? ????????? ???? ???????? ????????.
???? ????????????? ????????? ??????? ?? ????????????? ???????
?? ???????? ??? ??????? ???????????? ??? ?????????? ??? ??????????? ?? ???????? ??????????? ?????? ???? ?????????? ??????????? ??? ???????????. ???? ??????????? ? ?. ???????, «? ????? ????? ?????????????? ??????????????? ????????? ??????? ??? ?? ???? ??? 2021 ??? ?? ??????????? ???????? ??????????? ????????? ??? ?? ?????????????? ??? ????????».
? ??????????? ??????????? (90,3%) ??????? ??? ??????????? ?????? ??? ???????????? ?????????? ???????? ??? ????????? ????? ??? ?????? ??????. ?? ??????????? ?????????? ?? ?????????? ??? ????????? ?????? ??? ?? ????? ???????? ??? ????????????? ??? ???????? ?????????? ????????. ?????? ???? ????? ???? ??????????? ??????? ??? ??? ?????? ?? ???????? ???? ?? ??????????.
????????? ?? ??? ????? ??? ??????????? ??? ?? ????? ????????? ??????????? ??? ??? ??????????? ??????????? ??? ???????????? ????????, ??????? ?? ??????????? ???????????, ????????? ???????????, ??????? ????????? ???????? ??? ????? ?????? ???????????, ?? ???????????? ??????????? ???????? ??? ??????????? ????????? (68%) ??? ???? ??? ???? ??? ??? ??????? ???? ???????? ?? ??????? ???????? (24,2%). ???? ????? ??????? (6,9%) ??????? ???? ????????? ????????????? ??? ????????? (0,9%) ?? ????? ???????????.
??? ??????? ??? ???????, ????????? ?? ???? ??? ??????? ???? ???? ??? ????????. ? ???? ?????? ??? ?????? ?????? ????????? ?? 70 ???? ???????????? ???????? ?????? 14,7% ??? 61 ???? ??????. ? ?????? ??? ?????? ??? ???????? ??? ?????? ?????? ????????? ??? ????? ??? ??????? ??? ????????? ???? ???????????. ??????????, ? ???? ??????? ?????? ????????? ??? 370 ???? ???????????? ??????? ????? ??? 324 ???? ??????. ?? 75% ??? ??????????? ?????? ?? 450 ???? ??? ????. ? ?????? ??? ??????? ?????????? ?????? ??? ??? ???????????, ?? ?????? ???? ???????????? ????? ????? ???? ??????????? ??? ??? ?????? ?????? ????? ??????????.
??????? ?? ??? ?????? ??? ?????? ?????? ??? ?????????????, ???? ?? 58% ??? ??????????? ?????? ??? ??????? ??????? ?? ??? ?????? ?????? ??? ?? 42% ???????? ??? ?????? ?? ???????????. ?? 93,2% ??? ??????????? ???????????? ????? 3 ??????????? ??????????? ??? ??? ?????? ???. ? ????????? ?????? ???? ???????? ?????? ?????? ???? ???? ???? 6 ????? ??? ????, ???????????? ??????? ?? ????? ?? ??????. ?? ???????????? ??????????? ???????? ??? ???????? 4 ????? ????????. ?? 86% ??? ??????????? ???????? ????? 8 ????? ????????.
?? 89,4% ??? ??????????? ???????? ??? ????? ????????????? ?? ???? ?? ????????? ???? ???? ??? ?????? ? ??????????? ?????? ??????. ????????????, ???????????? ???????? ?????????? ?????????? ??? ???????????? ?????? ??? ??????????????? ??? ??????????? ?????????, ?? ??? ?????????? ????????? ??????????? ??? ?????????? ??????????? ??? ????????????? ????????. ??? ???? ??? ?????? ??? ???? ????????? ??????????????? ??????????? ?? 50,5%.
?? ??????????? ??????? ??? ??????? ??? ???????, ?? ??????? ??? ????????? ???? ???????? ?? ?????? ???????? ???????? ?????????. ????????????? ???????? ???????? ????????? ?????????? ? ????????, ? ????, ?? ?????????, ??? ? ???????? ?????????. ?? ???????? ???? ?????????? ?????????? ???? ?????? 4 ?????? ???? ??????? ??????? ??? ??????????? ?????????? ??? ??????????? ????????????? ??????. ???? ????? ?? ??????? ??? ?????? ?? ??????????? ?? ???????????? ???????? ???????? ???????????? ?????? ??????, ? ?????? ?????? ??? ? ???????? ??? ????????????, ?? ?????, ?? ????????? ??? ? ?????? ???????? ????? ?? ?????????? ???????????? ???? ??????? ???????????? ??? ??? ??????????.
???? ????? ?? «?????? ??? ???????????» ?? ??????????? ???????????? ???????????. ??????? 53,5% ??? ??????????? ???????? ??? ????? ??? ??????? ????? ??? ?? 52,8% ??????? ???????? ??? ?????????? ??? «?????? ??? ???????????». ?????????, ? ??????? ??? ??? ??????? ???? ????? ??? ??????????? ???????, ??????? ?? ??? ??????, ??? ??? ????? ??? ???????? ????? ??? ? ???????? ??? ?????????? ?????? ????? ??? ??????????? ??????.
????: www.naftemporiki.gr https://www.naftemporiki.gr/finance/economy/1618067/katanalotes-strofi-se-ellinika-kai-idiotikis-etiketas-proionta/





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