?? ???????????? ??? 1?? ??????????? ??????? ??? ?? e-commerce & logistics orchestration
O ?????? ??? ???????????? ???????? ?? ??????? ????????? ?? ??????? ??? ??? ???? ???????? ???????? ???? ??? ???????? ??? ?? ?????? ??? ????????? ?????????????? ??? ?????? ??? ???????????? ????? ??? ?? ??????????? ??????????? ??? ???????????? ??????????? ??? ????????????? ????? ??? ??? ????????? ???????????, ??????? ?? ?? ???????????? ??? 1?? ??????????? ??????? ??? ?? e-commerce & logistics orchestration ??? ?????????? ??? ??? ???????? O.MIND CREATIVES ?? ??? ???????????? ????????? ??? OPTILOG ADVISORY SERVICES.
??? ???? ?????, ???? ??????? ? ??????????? ??? ????????????? ???? ?????? ?? ??????? ?????? ? ?????? ???????? ?? ???????, ?? ?????????? ???????????? ??????????? (??? ??? ???????????????? ???????????), ?? ??????? ????????? ? ????? ????????????? ?????????? ?? ?????????? ?????? ??????? ???? ???????? ??? ???? ??????????. ?? ?? ??????, ??? ?? ????????? ?? ???????? (e-shops ?/??? ???????? ??????? ????????? logistics) ?? ????????????? ???? ?????? ??? ??????????? ?????????? ??? ??????? ??????? ?? ?????? ?? ?????????? ??????? ?????????, ?? ??????????????? ??? ??????????? ????, ?? ???????????? ?? ????????? ???? ??? ?? ???????????? ??????? ?? ???????? ??? ???????????, ?? ?????????? ?? ????????????? ??? ?????? ?????????.
?? ?????? ????? ??? ??????? ???????? ?????????? ??? ???????????? ???? ????? ??? ???????????? ???????? ???? ??????, ??????? ?? ???? ???????? ???????????, ????? ? ?? ?????? ?????????????? ???????? ??? ??????????? (76%), ? ??????? ?????????????? ????????? ??? ?????????? ?? ????. ????????? (59%) ????? ??? ? ??????? ???????? ?????????? (47%). ?????? ?? e-shops ??? ????????? ?? ??????? ??????? ???? ??????? ???? ??????????????, ? ??????????? ????? (53%) ???? ?????????? ?? ??????? ???. ????????? ???? ??? ???? ????? ??????? ???????? (30%) ??? ?????? ??? ????????? ???? ????????? ???? ?? ???????????? ?? ???????? ??????? ?? ????? ??? ?? ???????????.
?????
?? 2022 ? ?????? ??? ???????????? ???????? ???? ?????? ???????? ??? 20,5 ???. ???? ??? ???????? ?? 6,9% ??? ????????? ?????? ??????? 40.000 ???????????? ??? ?????????? 10 ????? ??? ??? ??? ????? ???????? ????? ???????? 295,9 ???. ????. T? e-shops ??? ?? ????? ??? ????????? ?? ????????? ?? ??????? ????? ???????? (91%) ???? ??????????? ????. O? ??????? ????????, ???? ???? ???, 644 ???? ?? ?????? ??????????? ??? 510 ???? ??? ???????????? ??????.
??????? ?? ???? ????????, ?? ??????? ??? ???????????? ???????? ???????????? ?????? ????? ???? ??????. ?????????? ???? ?? ?????????? ??? ? ???????????? ???????? ??????? ?? ?????? logistics ??? ??????? ????????? ??? ???????? ??????????. ?????????? ?? home delivery ???????? ??? ??? 5 ????? ??????????? ??? ??? ?????????? ????? «click and collect» ??? ??????? ?? smart lockers. ??????????? ????, ?????? & ??????? ??? ??????? & ???? ??? ????????? ???? 3 ???????? ??????? ??? ?????????????????? ?? e-shops ??? ????????? ???? ????????/?????????.
?????????? ???? ?? ?????????? ??? ?? top 5 ????????? ????????????? next day delivery ??? ???????? 1-3 ??????. ???? ??? quick commerce ????????? ????????? ? ????????? ????????, ??? ?? ????????????? ????????? (PoD/IoD) ????????????? ?????? ???? ?????? ?? ????????. ??? ??? ????? (54%) ?????????? ??????? ?? ?? 100 ?????? ????????? ?? ???????? ????. ?????? ?? 79% ??? ???????? ??? ??????????? ???? ?????? ?????????????? ??? 201-700 ??????????? ?????????? ???? ??? ??????? & ??? clever points ??? ?????????. ??????????? ??? ?? ???????????? ?????? ????????? ????????? ?????? ??? ????????????? ?? ??????????? ??????? (???? ?? ????? 69% ?????????? ?? ????? ??? ???/????).
?????????? – ???????
??? ?????? ??????? ??? e-shops (60%) ????????? ??????? ?????????????? ????? ?? 1.000 ?.?. ??? ? ?????????? ????? (65%) ???????? ?????????? ?? 200 ???????????. ??????? ???? ??? ??? 10% ???? ???????? ?????????? ??? ??? 800 ???????????. ?????? ? ??????????? ??? e-shops (59%) ???????? ??? in-house ??????????, ??? ??? 27% ??? e-shops ????????????? ????????? ??? ?? 3PLs ?????? ???? ???????? ?????. ?? ??????? ????? ?? ??????? ??????????? ?? 3PL ??????? ??? ?????? ??? ???????????, ??? ????????, ?? customer service ??? ?? ??????. ?? ?????? ?????????? ????????? ?? ??????? ???? ??? ?????? ????????? (42%) ??? ??? ?????? logistics (?.?. ????????????? ?????? ???? ?? ???????? – 32%, ????? SKU – 32%). ?? ??????? ?????????? ????? ?? ????????????? ??????? (65% ??? e-shops ????? ?????????? ?? 1%). ??? ?? ??????? ??? ??????? ??? ??????????? ?? e-shops ????????????? ???????????? ????????? (ERP – 59%, WMS36%) ? ?????? Excel (38%).
?? 1/3 ??? e-shops ???????????? RF-scanners ???? ?? ??????????? ????????? ????????????? ??? ??????????, ??? ?? ????? ??????? ????? ? ????? ???????????? ??????????? picking (??. Light picking). ??? ??? ?? ?????????? ??? ??????????, ?? e-shops ????????????? ???????????? ????????? (ERP – 59%, WMS-36%) ? ?????? Excel (36%). ?? 1/3 ??? e-shops ???????????? RF-scanners ???? ?? ????? ????????? ??? ?????????? ?? ?????????? ?????. ?? 76% ??? e-shops ????????? ??? ?? ?????? ????????? ???? ??????????? (in-house logistics) ?????? ?? ?? 2 ????, ??? ? ??????????? ??? e-shops ??? ???????? ??? ????????? (69%) ?? ????? ?? ???????????? ?????????? ?????????? ???? ????? ???? ?? ???????????? ?? ?????? logistics ??? ??????????.
??? ?????? ????? ??? e-shop ??? ??????????? ???? ?????? ???????? ?? ??????????? ?? ???? ??? 2 ???????? courier ?? ????? ??? ???????? ??? ?? ????????? customer experience. ? ???????? ??? ????? ????????? ????? ??? ????????? ? ????? ??? ???????. ?? ?????????? ??????? ???????? ?? 1-2 ?????? (65%) ??? ????????? ????????? ?? ???????? ????????? 48-72 ???? (56%).
